As a content creator, you know how challenging it can be to find brand partnerships that fit your niche and target audience. While some creators may be fortunate enough to catch the attention of big brands like Dunkin' Donuts or Jack Links, most of us struggle to secure sponsorship deals that can help us monetize our content and grow our brand.
One of the main challenges in the creator economy is that most of the sponsorship dollars flow to the top creators. According to a study by influencer marketing platform Mavrck, only 3% of influencers earn more than $100,000 a year, while the majority (97%) earn less than $100,000. This means that a few top creators capture most of the brand deals, leaving many smaller creators struggling to make ends meet.
However, the creator economy as a whole is growing rapidly. According to a report by Influencer Marketing Hub, the global influencer market was valued at $13.8 billion in 2021 and is expected to grow to $23.1 billion by 2024. This means that there is a significant amount of money flowing through the creator economy, and that more and more brands are recognizing the value of working with creators of all sizes.
At Botisimo, we want to help simplify access to brand partnerships for creators of all sizes. We believe that even small creators can benefit from working with brands that align with their values and audience, and that by making it easier for creators to find and manage those partnerships, we can help more creators monetize their content and grow their brand.
Our platform streamlines the process of finding and securing brand deals, and makes it easy to manage those partnerships from start to finish. We work with a wide range of brands, from established companies to emerging startups, so that creators can find partnerships that fit their specific needs and goals.
One of the key benefits of working with Botisimo is that we take care of the administrative and legal aspects of brand partnerships, so that creators can focus on creating great content. Our platform makes it easy to track the performance of those partnerships over time, so that creators can see the impact that those partnerships are having on their brand and their earnings.
Whether you're a small creator just starting out, or a seasoned pro looking to expand your brand partnerships, Botisimo can help you simplify access to the sponsorship dollars flowing through the creator economy. With our platform, you can focus on what you do best – creating great content – while we handle the rest.
We believe that every creator deserves the opportunity to monetize their content and grow their brand through brand partnerships. By simplifying access to those partnerships, we can help more creators achieve their goals and build sustainable careers in the creator economy.