Posts by:

Liam Savarese

Business Development

Can Loyalty Programs Rescue Long-Form Content?

The popularity of short-form content has surged in recent years, as platforms like TikTok, Instagram Reels, and YouTube Shorts capture the attention of millions of users worldwide. This phenomenon can be attributed to people's increasingly shorter attention spans and their preference for content with high entertainment value and viewer retention. In this rapidly evolving digital landscape, loyalty programs that reward viewers for interacting with and watching a variety of content could revolutionize the way we consume media, offering monetization opportunities and a richer viewing experience.

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